DB Schenker, the largest rail freight operator in Britain, has launched a major new marketing campaign to attract customers to move their freight onto its trains during the current economic downturn.

The focus of the campaign is to highlight the positive action DB Schenker Rail (UK) Ltd is taking for its customers to reduce their costs.  As part of the campaign customers are asked two key questions: 

• Is your freight partner providing you with unique logistics solutions during this recession?
• Honestly, are they doing all they can to help you survive the global economic downturn?

DB Schenker believes that it will offer improved value for money to customers over their current logistics providers and urges them to issue the challenge to DB Schenker to help them make savings. 

Today DB Schenker operates a national network of trains connecting ports with terminals.  With DB Schenker's own fleet of freight locomotives and wagons, the company has the capability to deliver integrated solutions across national and international transport networks, placing it well to rise to any challenge.

The campaign can be viewed on the DB Schenker websitewww.rail.dbschenker.co.uk  and a special e-mail address has been created for customers to send challenges challengeus@dbschenker.com

Stuart Boner, Managing Director of the Network segment of DB Schenker Rail (UK) Ltd, said: “DB Schenker has taken decisive action to adapt its business to remain fit and vibrant as it operates through the downturn.  We want to help customers to do the same.  A recession is a crucial time to challenge your suppliers.  Just because you have always transported your goods in a certain way does not mean you need to continue.  We might have a cheaper, quicker and more reliable alternative.  We are ready to take action and ask that companies across Britain challenge us to reduce their costs.”

The campaign is the first major marketing campaign in the UK rail freight sector by DB Schenker, and is utilising web, print and e-mail based communication channels.  The company expects to see significant modal shift from road to rail as a result of the campaign.